In selecting a diamond, the rarity, value and beauty is determined by factors called the 4C's: Cut, Clarity, Color , and Carat. The 4 C's work together, not individually, in determining what makes a diamond beautiful. Sitaragem uses the best attributes from the four C’s and goes one step beyond with two additional C’s, Cost and Customer Service. Going beyond the 4 C's has contributed in making the SitaraGem®, one of the world's most precious gemstone with added satisfaction and value.
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The less color in a diamond, the more valuable it is. The absolute finest colorless stone carries a D rating. Colorless diamonds are sought after for their breathtaking purity and radiance. Sitaragems have an equivalent D/E color. All our stones are exclusively restricted to the top colorless grades.

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