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• Press Release - Sitaragem unveils new Website - 2009
Vaughan, Ontario - Nov 30, 2009. Sitaragem, Canada's premier online retailer and manufacturer of luxury fine jewellery set with their revolutionary SitaraGem® Gemstone launched its new website at http://www.sitaragem.com to promote and sell its exclusive collection of Eco Friendly conflict-free, laboratory-made diamonds. This holiday season, shoppers can view any of SitaraGem's magnificent collections of engagement rings, bracelets, earrings, necklaces, and even loose stones online and conveniently shop 24 hours a day.
With 60% of shoppers saying that they will curb spending this holiday season, and 30% saying that they will drastically reduce spending (CITY-TV News) it is a perfect time for people to embrace Sitaragem. "Men still want to give their wives and girlfriends beautiful jewelry" says Nancy DeGiusti, VP of Marketing, "and they want them to be truly excited to open and receive their gifts. With SitaraGem diamonds, everyone can have access to stunning cuts, clarity, colour and carat - but without the huge financial drain."
For those who need a bit more convincing, the website also offers true comparisons showcasing a 1CT. SitaraGem against a 1CT. mined diamond. "The similarities are startling" says Lee, Master Jeweler "that is, of course, until you get to the price. Compare a $225 1CT. SitaraGem to an $18,000 mined diamond, and well, I think the argument for a SitaraGem is quite compelling."
Other features of the website are the wedding boutique, free shipping within North America, product videos and customer reviews.
About SitaraGem
As part of our vision and commitment to the environment, we are supporting the David Suzuki Foundation for the conservation and preservation of the environment. The SitaraGem® is formulated, processed and shipped using Eco-friendly and responsible methods. Our guarantee is to provide customers with Eco-friendly jewellery and gemstones of the highest and purest quality.

Sitaragem was listed as one of Canada's hot new items by Wish Magazine's Cross Canada Shopping Guide. Wish online Magazine is highly regarded for its creative and informative fashion and beauty articles.
The Sitaragem Jewellery line was featured in an article by Mompreneur and was well-received by its many readers.
Sitaragem receives prestigious Top Site Award for overall excellent and creativity.
Thank-you to all who joined us at the National Women's Show. It was an exciting event with live models, new products showcased and amazing show only savings. The show created a great buzz and many came from all over Canada to have a look at the incredible fire and brilliance of our Sitaragem live. Again, we thank each and every one of you who made this incredible event a huge success.
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